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Game Science, a formerly little-known Chinese game developer, has made a splash with the August 20, 2020, release of a trailer to promote their new role-playing game Black Myth: Wukong. Within a week, the trailer had been viewed at least 28 million times globally, topping the trending chart on YouTube’s gaming category. Players can take on the role of the Monkey King, or Sun Wukong, in the classic Chinese fantasy novel Journey to the West. Industry watchers had been tipping the company to be the first Chinese developer to create a “AAA” premium title, incorporating cutting-edge technology and art.

But recent sexually explicit comments made on social media by Game Science founder and CEO Feng Ji have sparked calls for a boycott of the game.

(Photo: Handout)

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