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'Blind box' craze grips China's youth and mints toy makers a fortune

AFP, 28 Apr 2021
The "blind box" toys, first popularised in Japan, have fixated China in recent years, driving a booming second-hand market and decorating the desks of white-collar workers across the country. "Blind box" toys give buyers a sense of mystery, showing a range of possible figures inside, and occasionally giving out a rare and unadvertised figure when opened. Wang Zhaoxue, an 18-year-old music student is one of legions of young Chinese hooked on snaffling up the toys - from pop art-inspired figurines to mini-archaeological treasures, which have a similar level of collectibility as baseball cards.

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