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#ChallengeAccepted: What is the origin of the black and white photo challenge?

CA, 31 Jul 2020
Black and white photos of women with hashtag #ChallengeAccepted have probably flooded your Instagram feed in recent days.

The hashtag currently has around 6 million posts on the platform by women -- famous and otherwise -- who have posted a posed picture of themselves and then “challenging” other women who they want to uplift to do the same.

But where did this campaign start and why are some people pushing back? Emanuela Campanella explains.

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