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Chinese start-up launches plant-based meat as coronavirus fuels healthy eating trend

SCMP, 18 Sep 2020
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Zhenmeat, the first plant-based meat start-up to be found in China, has recently launched meatless products including meatballs, beef patty, steak, pork loin, crayfish and dumplings as the Covid-19 pandemic has accelerated consumers’ desire for healthy diets. Its “meatballs” are now available on a trial basis at a Chinese hotpot chain store in Beijing.




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