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'Cleanfluencers' take TikTok by storm

AFP, 23 Mar 2023
Marie Kondo may have admitted defeat, but a new generation of "cleanfluencers" is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks. With the global rise of TikTok, cleaning videos have become hugely popular on social media, inspiring a growing number to start posting content.

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