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How Amazon’s Drone Delivery Fell Behind Walmart And Alphabet

CNBC, 18 May 2023
Amazon says its Prime Air drones recently completed 100 deliveries in two small U.S. markets. Meanwhile, competitors like Alphabet’s Wing and Walmart partner Zipline have made hundreds of thousands of deliveries, largely outside of the regulatory confines of the U.S. in markets like Australia and Africa. We went to Lockeford, California, a 4,000-person town that’s one of two places where Amazon has begun deliveries. But we saw no aerial activity and talked to residents who hadn’t either. We also visited drone companies Wing, Zipline and DroneUp to see their deliveries in action and ask about clearing Federal Aviation Administration hurdles. Here’s how Amazon fell behind, despite all drone companies facing the same stringent regulations here in the U.S.

Chapters:
2:25 A decade of promises
6:18 Regulations and economics
11:57 How others got ahead
16:43 Public acceptance

Produced and Shot by: Katie Tarasov
Edited by: Evan Lee Miller
Supervising Producer: Jeniece Pettitt
Animation: Christina Locopo, Jason Reginato and Mallory Brangan
Additional Camera: Erin Black, Andrew Evers and Bunee Tomlinson
Editorial Support: Annie Palmer
Additional Footage: Amazon, CBS 60 Minutes, DroneUp, Getty Images, Matternet, NBC Today Show, Ondas Holdings, Swoop Aero, Texas A&M University, Wing, Zipline

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How Amazon’s Drone Delivery Fell Behind Walmart And Alphabet
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