Global Report

Wednesday, Oct 28, 2026

Focus on the big picture

How #BookTok is giving authors and booksellers a much-needed boost

PBS, 20 Mar 2023

The publishing world has a new infusion of enthusiasm and energy, thanks to an online community of book lovers on TikTok. Known as #BookTok, it's not just a place for book recommendations and reviews — it's also helping drive book sales. Geoff Bennett reports on this growing phenomenon.

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