The late January GameStop frenzy forced Wall Street to pay attention to retail investors like never before. Wall Street and news outlets analyzed the persona of the subreddit WallStreetBets and broke down their memes and lingo for clues on how this happened. Here’s an explainer on why these collective actions are becoming more common, the role memes play in these situations and what’s next for retail investing.

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How Meme Stocks Beat Wall Street