The global sneaker resale market is predicted to grow to $30 billion by 2030 and is only spurred by a phenomenon known as sneaker botting. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. And today, sneakerheads say that buying shoes without bots is nearly impossible.

CNBC dives into the sneaker industry to find out what bots have made buying sneakers harder than ever and what companies like Nike are doing to get ahead of the problem.

Chapters:
00:00 — Introduction
02:19 —Evolution of the sneaker market
06:51 — The people behind the bots
09:32 — Anti-bot measures

Produced and Edited by: Sydney Boyo
Animation: Jason Reginato and Christina Locopo
Senior Producer: Katie Tarasov
Shot by: Liam Mays, Tasia Jensen, Magdalena Petrova, Katie Tarasov, Eric Clark
Additional Footage by: Getty Images, Botter Boy Nova, Queue-it, Nike, Reddit, Discord

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How Nike’s Fighting Back The Sneaker Bots