American brands overhaul their packaging in a crusade against racial stereotypes and to avoid being seen as ‘racially-insensitive.’ PepsiCo has said it will drop its ‘Aunt Jemina’ syrup and pancake mix branding. ‘Cream of Wheat’ porridge followed suit and promises to ‘reassess’ the use of images of black people to sell its product. But is this enough to ‘solve racism’ and how sincere is corporate wokeness?

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