Friday, Oct 30, 2026
Focus on the big picture

Mascot mania endures in Japan where schools train characters for ‘cute’ roles at Olympics and more

SCMP, 23 Jul 2021
Subscribe to our YouTube channel for free here:
https://sc.mp/subscribe-youtube

Mascots representing the Tokyo Olympics are only the latest in a cast of cute characters that have long made their mark in Japan. The cartoonish creatures have found a marketing role, in part because they connect with many fans in a nation where there are underlying cultural factors such as animist religious beliefs. Mascots have become so popular that schools have formed to train performers for jobs as costumed mascots.

Related story:
Who are the Tokyo 2020 mascots Miraitowa and Someity? https://sc.mp/t8uo

Support us:
https://subscribe.scmp.com

Follow us on:
Website: https://www.scmp.com
Facebook: https://facebook.com/scmp
Twitter: https://twitter.com/scmpnews
Instagram: https://instagram.com/scmpnews
Linkedin: https://www.linkedin.com/company/south-china-morning-post/

#scmp #TokyoOlympics #Tokyo2020OlympicGames
Related Articles