The latest viral Instagram campaign is asking users to share pictures of their pets with the sticker: “We’ll plant 1 tree for every pet picture.”

The sticker was created by Plant A Tree Co. which quickly gained traction with millions of shares, but in a post, the company said it wouldn’t actually be able to follow through on its promise.

Global's Sharmeen Somani spoke with experts who share what we need to keep in mind before jumping on social media trends.

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